Logo Redesign

This was interesting...I took an existing company's name and redesigned it as if it represented a completely different type of company. I chose Sinclair, the gas station with the dinosaur. Every time I see it I just wish they would redesign it, it looks so cheesy. I made it into a winery logo, a bar and grill, and a perfume.

Product Redesign

For this project, I decided to redesign the Campbell's Soup label. I did a bit of research on it - apparently they haven't changed the label for their tomato soup since about 1900. I got an interesting mix of responses when I told people which product I was doing: some gasped and accused me of being sacreligious, others told me to go for it. So I did, and had a great time.

Newsletter Project

This was a project for my Graphic Design class. We were instructed to choose a company or organization to create a fictitious newsletter for. Emphasis was given to grid design, appropriate use of images, and strong typography. I chose to do my newsletter for the National Thoroughbred Racing Association. (I've secretly always wanted to be a jockey).







>